Eurobest

Challenge

How can we reach the creative community with a guerilla ‘on-the-street’ marketing campaign (max €1000) that puts the Eurobest brand personally and professionally in the market and encourage this community to find out more about the Festival and then register to attend? 

Insight

Creative’s are curious persons, which tries to get the best out of everything. There is no “no” is their vocabulary because everything is possible. 

Solution

The Big Idea is based about being creative to get the boat out from a glass bottle. In the glass bottles lays a giant card and they are strategic placed where the local creative community work, live and socialize.  For example: in the front of the entrance, in a restaurant (Loetje), by the lunch in their own office, in a meeting room or outside at the parking place. The trigger is that creative people are curious and try all possible ways to get the card out of the bottle. They ask colleagues; watch the Internet or tweet for a solution. The big trick is to get the card out of the bottle without breaking the glass. It is off course a option, but not the brightest. The content of the card contains a call-to-action. “Improve your skills. Get your access pas at www.eurobest.com”. Eventually they come to learn using one way behind which the best solution is.