Organ donation

posters, press, web and TV (Art direction) 

When it comes down to it, organ donation is a simple decision: would you like to save a life or not? This campaign makes an issue normally shrouded in moral implications feel more practical, by leaving the question open and directing the audience to the website JaofNee.nl (YesorNo.nl). A sample headline from above reads, “If you can save someone’s life, would you do it?”